Too many nonprofits begin their fundraising with a number, how much they want to raise, before they’ve even thought about why someone would give. That’s like starting a relationship with the question “Will you marry me?” on the first date. It’s functionally...
Why 3-Year Trends Matter More Than One-Time Gifts In fundraising, it’s tempting to celebrate when overall dollars go up. But behind every headline is a deeper truth: a few big gifts can mask donor erosion, retention challenges, and a weakening grassroots base. Thanks...
Donors Give Because They Feel Connected Over the years, one of my most effective donor practices was simple: a personal thank-you call followed by one question: “What prompted you to give?” Those conversations offered more perspective on donor motivation, interests,...
Nonprofits are introducing memberships to strengthen year-round program funding. This is a tremendous affiliation strategy that benefits both the organization and the donor. Consider this simple question that is often asked … with a not-so-simple answer: “If I...
We tend to picture nonprofit fundraising as the big moments—the gala nights, the major gifts, the headline events. But ask any nonprofit leader, and you’ll hear a deeper truth: A mission survives on the everyday generosity that shows up consistently. Monthly gifts,...
