Why Donor Engagement Isn’t a Fluff Activity

Why Donor Engagement Isn’t a Fluff Activity

Opening Scene: The Dessert That Sparked a RelationshipOn a quiet Sunday afternoon in March, we served dessert and poured coffee. The room was filled with laughter, ladies, stories, and a special guest—a meteorologist who also happened to be our state’s Miss America...
Why Donor Touches Matter: The Motivation Behind the Magic

Why Donor Touches Matter: The Motivation Behind the Magic

Donors Give Because They Feel Connected Over the years, one of my most effective donor practices was simple: a personal thank-you call followed by one question— “What prompted you to give?” Those conversations offered more perspective on donor motivation, interests,...
What Every Nonprofit Needs to Know About Donor Acknowledgment Letters

What Every Nonprofit Needs to Know About Donor Acknowledgment Letters

When someone gives from the heart, the thank-you letter that follows isn’t just a formality — it’s a moment of connection. It tells your donor, “We see your generosity. We value your trust. And we’re committed to honoring your gift with integrity.” But acknowledgment...