Not a big expensive study. A disciplined way to prove what’s true. When nonprofits hear the term feasibility study, many picture a large consultant-led process with a hefty price tag. That perception alone stops organizations from asking an important question before...
Too many nonprofits begin their fundraising with a number, how much they want to raise, before they’ve even thought about why someone would give. That’s like starting a relationship with the question “Will you marry me?” on the first date. It’s functionally...
Too often, fundraising begins with a dollar goal before it has a story worth telling. But donors are not motivated solely because of the dollar amounts needed to complete fundraising goals. They give because a narrative calls to them, a narrative where they see...
Why effective sponsorships are built annually, from real assets, with clear boundariesA practical orientation for organizations new to sponsorships This article builds on the ideas introduced in Multi-Year Funding Is a Discipline — Not a Decision. While that piece...
Why individual and major giving now anchor long-term stability This post anchors a three-part series on relationship-based philanthropy and long-term nonprofit stability. It explores why individual and major giving have re-emerged as the most reliable foundation for...
