BEYOND THE TRANSACTION | PART 3Why Developing Relationships Matters Before the Gift or the Saleby Angie Thompson Nonprofits understand the pressure to raise money now. We need to meet the annual fund goal. We need sponsors for the event. We need to fill the tables. We...
BEYOND THE TRANSACTION | PART 2:Finding the People Who May Have Both the Capacity and the Reason to Make a Transformational GiftBy Angie Thompson When nonprofits begin thinking about major gifts, financial capacity is naturally part of the conversation. We want to...
BEYOND THE TRANSACTION | PART 1Building Relationships That Lead to What Comes NextBy Angie Thompson Organizations spend considerable time thinking about donor acquisition. We look for ways to expand mailing lists, increase social media reach, attract people to events...
What Happens After the Event One spring, I helped create dessert social featuring Miss Oklahoma. The event wasn’t a fundraiser. There were no pledge cards, sponsorship asks, or campaign presentations. Ladies came for the yummy desserts, visited Miss Oklahoma and...
