Why Donor Engagement Isn’t a Fluff Activity

Why Donor Engagement Isn’t a Fluff Activity

Opening Scene: The Dessert That Sparked a RelationshipOn a Sunday afternoon in March, we served dessert and poured coffee. The room was filled with laughter, ladies, stories, and a special guest, a meteorologist who also happened to be our state’s Miss America...
Why Donor Touches Matter: The Motivation Behind the Magic

Why Donor Touches Matter: The Motivation Behind the Magic

Donors Give Because They Feel Connected Over the years, one of my most effective donor practices was simple: a personal thank-you call followed by one question: “What prompted you to give?” Those conversations offered more perspective on donor motivation, interests,...
Sponsorships That Work Start With Value, Not Guesswork

Sponsorships That Work Start With Value, Not Guesswork

Why effective sponsorships are built annually, from real assets, with clear boundariesA practical orientation for organizations new to sponsorships This article builds on the ideas introduced in Multi-Year Funding Is a Discipline — Not a Decision. While that piece...