You might not have a tagline—or a website, for that matter—but your brand still speaks. Every email, social caption, conversation, or even the way you answer the phone is shaping how people experience your work. That’s why brand messaging—the language behind your...
Many nonprofits fall into a repetitive fundraising cycle: asking the same donors again and again through events, ticket sales, and broad email appeals. This approach can exhaust staff, strain volunteer capacity, and ultimately fatigue donors. Sustainable fundraising...
The Problem: No Story, No Connection When I began working with a local nonprofit, I found what many of us in fundraising know all too well:Plenty of heart. Strong programs. But no storytelling.No consistent voice.No emotional rhythm.Just one year-end appeal asking for...
One Meal, One Message, One Moment That Moved a Donor The numbers say it all: When donors read a story about a specific child in need, they give more. Much more. In a well-known study, people who read a personal story gave $2.38 on average—more than double the $1.14...
A Storytelling Series Honoring Women Who Lead with Heart and Purpose The Work Worth Doing: Women Who Say Yes to the Spark Some stories begin with fireworks. Others begin with a whisper. After decades of writing for purpose-driven people and organizations, I’ve learned...
One story. One message. One decision to give, not because of an appeal, but because the message mattered. That’s the power of story-driven messaging. In one of my recent projects, I helped an organization craft a donor-centered story for their annual publication. It...
