Donor Segmentation: The Secret to Smarter Fundraising

Donor Segmentation: The Secret to Smarter Fundraising

Many nonprofits fall into a repetitive fundraising cycle: asking the same donors again and again through events, ticket sales, and broad email appeals. This approach can exhaust staff, strain volunteer capacity, and ultimately fatigue donors. Sustainable fundraising...
How Does Storytelling Improve Donor Engagement?

How Does Storytelling Improve Donor Engagement?

The Problem: No Story, No Connection When I began working with a local nonprofit, I found what many of us in fundraising know all too well:Plenty of heart. Strong programs. But no storytelling.No consistent voice.No emotional rhythm.Just one year-end appeal asking for...
The Work Worth Doing

The Work Worth Doing

A Storytelling Series Honoring Women Who Lead with Heart and Purpose The Work Worth Doing: Women Who Say Yes to the Spark Some stories begin with fireworks. Others begin with a whisper. After decades of writing for purpose-driven people and organizations, I’ve learned...
From Hustle to Harmony: Fundraising with Flow

From Hustle to Harmony: Fundraising with Flow

“Reconnect with your mission. Share a moment of gratitude. Call a donor just to say thanks. This isn’t fluff—it’s fuel.” A few years ago, I watched a campaign come to life—not with a splashy launch or a flood of emails, but with a simple impact story about...
DATA: Doing What Matters—Before You Have To

DATA: Doing What Matters—Before You Have To

How Strategic Data Practices Position Your Organization for Growth “It’s what you do when you don’t have to do anything that puts you where you want to be before it’s too late to do anything to get there.” This mantra is one I live by and use as a filter for every...