Every nonprofit and purpose-driven business needs both marketing and fundraising (or sales) —but they are not the same. Confusing them can drain your energy, dilute your message, and ultimately cost you relationships and revenue. Understanding how they work—and how...
I was at my desk, doing what development professionals do between grant deadlines and donor meetings—gathering updates, reviewing participation stats, documenting needs, and polishing another quarterly report for board and campaign members. The rhythm was familiar:...
If you’ve ever been moved by a commercial, remembered a nonprofit’s story years after a gala, or bought a product because the brand’s story resonated with you—you’ve already experienced the power of storytelling marketing. But what exactly is it, and why does it work...
You might not have a tagline—or a website, for that matter—but your brand still speaks. Every email, social caption, conversation, or even the way you answer the phone is shaping how people experience your work. That’s why brand messaging—the language behind your...
If you’ve ever felt stuck trying to explain your nonprofit’s purpose in a way that actually moves people to give, you’re not alone. Every mission needs a message that brings it to life—and that’s exactly what a Case for Support does. A Case for Support is more than a...
Do you want to exceed your fundraising goals before your next board meeting? There’s no time like now to reset—but getting unstuck can feel like climbing a mountain without a map. Consider me your fundraising fairy godmother. With these 5 actionable, next-level...
