Why Donor Engagement Isn’t a Fluff Activity

Why Donor Engagement Isn’t a Fluff Activity

Opening Scene: The Dessert That Sparked a RelationshipOn a quiet Sunday afternoon in March, we served dessert and poured coffee. The room was filled with laughter, ladies, stories, and a special guest—a meteorologist who also happened to be our state’s Miss America...
Why Donor Touches Matter: The Motivation Behind the Magic

Why Donor Touches Matter: The Motivation Behind the Magic

Donors Give Because They Feel Connected Over the years, one of my most effective donor practices was simple: a personal thank-you call followed by one question— “What prompted you to give?” Those conversations offered more perspective on donor motivation, interests,...
How Monthly Giving saves Nonprofits

How Monthly Giving saves Nonprofits

We tend to picture nonprofit fundraising as the big moments—the gala nights, the major gifts, the headline events. But ask any nonprofit leader, and you’ll hear a deeper truth: A mission survives on the everyday generosity that shows up consistently. Monthly gifts,...