Why Donor Engagement Isn’t a Fluff Activity

Why Donor Engagement Isn’t a Fluff Activity

Opening Scene: The Dessert That Sparked a RelationshipOn a quiet Sunday afternoon in March, we served dessert and poured coffee. The room was filled with laughter, ladies, stories, and a special guest—a meteorologist who also happened to be our state’s Miss America...
Why Donor Touches Matter: The Motivation Behind the Magic

Why Donor Touches Matter: The Motivation Behind the Magic

Donors Give Because They Feel Connected Over the years, one of my most effective donor practices was simple: a personal thank-you call followed by one question— “What prompted you to give?” Those conversations offered more perspective on donor motivation, interests,...
Sponsorships That Work Start With Value — Not Guesswork

Sponsorships That Work Start With Value — Not Guesswork

Why effective sponsorships are built annually, from real assets, with clear boundariesA practical orientation for organizations new to sponsorships This article builds on the ideas introduced in Multi-Year Funding Is a Discipline — Not a Decision. While that piece...